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Promotional SMS Price Table

Pack Name Silver Pack Gold Pack Platinum Pack
No of SMS 1 Lakh SMS 3 Lakh SMS 5 Lakh SMS
Sender ID No No No
Validity Unlimited Unlimited Unlimited
Price Rs 6000 Rs 15000 Rs 22500

Transactional SMS Price Table

(Alerts , Informative Message But not promotion Purpose)

Pack Name Silver Pack Gold Pack Platinum Pack
No of SMS 1 Lakh SMS 3 Lakh SMS 5 Lakh SMS
Sender ID Instant Aproval Instant Aproval Instant Aproval
Validity Unlimited Unlimited Unlimited
Free SMS 10,000 25,000 50,000
Price Rs 10000 Rs 27000 Rs 40000

Difference between Promotional and Transactional SMS

This is a very common question !! What is the difference between promotional and transactional gateway.

Last year TRAI has come up with a category called Transactional SMS to curb the unsolicited communication. We have already described this in an earlier post

Unfortunately, TRAI has not defined what is Promotional SMS category. Therefore, any message apart from transactional sms category is called promotional sms.

Over and above, its the content which decides the category of SMS apart from from who is sending SMS. For example, a registered Bank is eligible to send Transactional SMS as per TRAI, however they can can not send any promotional content to their registered customers through Transactional channel.

Example: The following example illustrates the two different type of sms sent by a bank

Transactional: Dear customer your account balance is Rs 55555. Regards. ABC Bank.

Promotional: Now get 4.5% interest on all your fixed deposit. Regards. ABC Bank.

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